How to Create a Best Selling Product lunabarandgrill.com Should you sell products that people need The answer might surprise you. And thats because the answer is not always. You see lots of beginning marketers start out by creating products that people need. But heres the thing Needing a product and WANTING a product are not the same thing. If youre creating products that people need but dont want youll go bankrupt trying to persuade your prospects that they should want your product.